Nike Membership

Nike Membership gives users access to inspiration, community, and exclusive Nike products and experiences. However sometimes members lose engagement with the brand or worse, completely abandon the Nike ecosystem. Nike needed a content messaging plan for these users that have lapsed and a solution to bring them back to the Nike ecosystem. Our team created a strategy that leveraged all of Nike's benefits and customer metrics for the most effective communication. We translated the strategy into a tactical visual solution and developed a 3 phased implementation approach. This allowed Nike to immediately launch messaging initiates while the more complex engagements developed. Designs can't be shared as it is in progress.