Resume

Experience

Creative Director

R/GA

2020-2023

Designed and produced innovative customer user experiences and products across the agency. Roles included design, UX, and tech consulting.

  • Established design and production solutions to exceed content marketing goals. Implemented a workflow to scale video production 500% for Instagram.
  • Translated customer metrics and behaviors into lifecycle marketing plans for Nike, Spotify, and Chase. Worked with cross functional teams to create visual design systems and data-driven communication plans.
  • Established content strategies to increase efficiency and cost advantages within existing client marketing solutions. Methods included automation, AI and creating new visual forms of content.
  • Research and development of new technology and platforms, with a focus on AR/VR/XR. Hosted internal and external seminars on current trends and innovations. 

Creative Director - Prototype Studio

R/GA

2014-2019

Creative lead for the Prototype Studio focusing on user experience, motion design and rapid prototyping. Responsible for direction and creative strategy on projects embracing new technologies.

  • Developed interfaces and applications for smart watches, Samsung VR, Google Glass, Microsoft Hololens, Magic Leap, AR lenses, digital billboards, and a multitude of IoT devices.
  • Initiated and managed user testing panels and stakeholder interviews for Verizon and ESPN mobile products. Design and production timelines were shortened and development started weeks earlier.
  • Collaborated with teams to develop MVP’s and rapid prototypes to slash design and production sprints in half. This increased new business and fostered new streams of work with existing clients.
  • UX lead for Converse to design and validate new design and interaction patterns. This accelerated the migration away from Nike.com into a new online shopping experience.

Content Developer

R/GA

2008-2014

Creative technology role infusing innovation into concepts and products. 

  • Controlled two of Times Square’s largest digital billboards using voice commands powered solely by a Verizon phone.
  • Design and UX lead for a skills management platform of our employees. Established dashboards to build skill based teams and create avenues for employee development.
  • Responsible for hiring and managing a team of 10 designers.

Web Designer

R/GA

2002-2008

Designed robust online experiences and motion graphics. 

  • Winner of the company's Innovation Award. Recognized for excellence in creativity at R/GA and a proven mentor and teacher. 
  • Websites and products recognized for industry leading excellence and innovation for Target and L'Oréal. 

Art Director

Thoughtbubble

1999-2001

Website design and live event media production for TV networks including HBO and the Independent Film Channel.

  • Lead designer for websites Six Feet Under, Oz, and Buffy the Vampire Slayer.

Tech & Media Director

Knitting Factory

1998-1999

Responsible for all technology initiatives and innovations including live music video streaming. 

  • Produced several live music events and was accountable for recording and editing performances.

Toolbox

Design

Entire Adobe Suite
Figma
Sketch
Blender

Production

Entire Google Suite
Airtable
Smartsheets
Jira
Asana
Trello

Dev/Prototype

Proto.io
Framer
Invision
Principle
Webflow
HTML/CSS
Javascript
Typescript
Processing

Contact

pablo @ doublehalo.com
Based in Brooklyn, NY
Remote and on-site availability

Skills

Creative Direction
User Interaction & Experience 
User Interface Design
Motion Design
Data Visualization
Design Systems
Interactive Storytelling
Experiential Marketing
Digital Marketing
Information Architecture
UX Research
Wireframing
Rapid Prototyping
Usability Testing
User Testing 

Awards

Cannes Mobile Lion, Bronze
Cannes Cyber Lion, Bronze
D&AD, Wood Pencil (2)
One Show, Bronze (2)
Good Design Award
Webby Awards, Honoree
Dadi Awards, Commendation
Media Post Digital-Out-of-Home Award
Hive Awards, Winner
FCS Portfolio Awards, Gold
NY ADDY Award, Silver
Ad:Tech Winner

Brands

Samsung
Verizon
Google
Nike
Converse
Instagram
Spotify
Equinox
Volvo

L'Oréal
Whole Foods
McCormick
Lincoln Center
Logitech
Mastercard
PWC
E-trade
AARP 

Teaching

Private Classes
2012 - 2020

Education

University of Dayton
BFA. Magna Cum Laude.

Ask Me About

My pizza tours
My light sculptures.
What I’m listening to right now.