Converse needed a fresh new redesign that was both modern and easy to use. Many innovative UX patterns were created by multiple teams and we needed a way to refine them into a new design system. My strong collaboration with the design and experience teams allowed rapid iteration on concepts. This was achieved with dozens of high fidelity desktop and mobile prototypes to quickly test various interaction and design options. My interactive prototypes helped obtain early validation on ideas to reach final designs quicker.
After getting approval internally we needed to rally the client teams around the new design and to tease the site’s new features. I created a robust interactive demo for Converse stakeholders to easily share and present our design sprints.
Ultimately responsible for the final motion & interaction pattern guideline for the development team to follow.
Creative Direction
Experience Design
Prototype
User Testing
UX / UI
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