Boxing League

Our team wanted to validate an idea to monitor a boxer’s physical movements and punching power during a live fight. In three days, we created a connected glove that would register hits and intensity on a target. The data would be displayed on a companion mobile device with haptic feedback. With this validation, our creative team was confident is pitching potential ideas to the client based around this ability.

After the prototype proved the idea was viable, we used the data gathered to create rich entertainment layer during a live sporting event. To increase viewership for a sport warranting a revitalized fanbase, showing supplemental real-time data during a boxing event provides an added hook, pun intended. By tracking a boxer’s punches and movement within the ring, we could provide a deeper view of the fight in real time. The viewer would be able to follow these stats on the TV itself or on a second screen. We would track whether a punch was landed, its intensity, the fighters’ movements and vital signs.